Say Yes To Breastfeeding | Hong Kong Committee for UNICEF

Roll out Gold & Blue Labels to promote breastfeeding

UNICEF HK Ambassador Gigi Leung
joined ‘Say Yes to Breastfeeding’

Please don't force breastfeeding mothers to hide

Learn more about Breastfeeding Friendly Workplace

Working moms can also breastfeed!

Everyone can SAY YES and support breastfeeding mothers!

Series from The Lancet provides more evidence
that breastfeeding is lifesaving – UNICEF


Say Yes to Breastfeeding

Say Yes to Breastfeeding is a community support campaign initiated by the Hong Kong Committee for UNICEF (UNICEF HK), in collaboration with the Food and Health Bureau, Department of Health. We aim to educate the public on mothers’ needs for support in the community in order to sustain breastfeeding; to cultivate a positive public attitude towards breastfeeding in the workplace and premises; and to provide mothers with better community support for sustaining breastfeeding.




Do you want to raise employee morale and loyalty to your company? Say yes to support your employees to sustain breastfeeding!


Will you stand with breastfeeding mothers and help us make breastfeeding a norm?


Sign up ‘Say Yes to Breastfeeding’ if you have worked or plans to provide a friendly environment to your customers or visitors.


Breastfed, best fed

Breastfeeding has extraordinary benefits on a child’s survival, health, nutrition and development that no formula milk can ever substitute. Breastfeeding also contributes to maternal health.

© mary k. photography

UNICEF recommends to initiate breastfeeding within the first hour after the birth; exclusive breastfeeding for the first six months; and continued breastfeeding for two years or more, together with
safe, nutritionally adequate, age appropriate, responsive complementary feeding starting in the sixth month.